Naming Convention- Oriental's Joy

do you ever question your life?
do you ever wonder why?
do you ever see in your dreams,
all the castles in the sky...

oh tell me why...
do we build castles in the sky...
oh tell me why...
are the castles way up high...
please tell me why...
do we build castles in the sky...
oh tell me why...
are the castles way up high...

Castle in the Sky by Ian Van Dahl

*******

Honestly, the song has nothing to do with the title of naming convention... I would just like to quote "oh tell me why..." oh please please tell me why, how can we come up with a name that says all (with minimal or few marketing expenses) and represents the products, while catches everyone's attention without infringing someone else trademark or being called out "offense"? 

Fast Company had some names they loved, and loved to hate, in 2010!

*And this is an updated article that's more applicable - How to pick the perfect brand name.

Seriously, does "Orient" or "Oriental's Joy" offend you?  Not me, especially, quoting from Wiki,

"The adjectival term Oriental has been used by the West as a term to describe cultures, peoples, countries, and goods from the Orient. "Oriental" means generally "eastern". It is a traditional designation (especially when capitalized) for anything belonging to the Orient or "East" (for Asia), and especially of its Eastern culture."

That's it!  And I hope you enjoy "Oriental's Joy"