What does "All-Natural" means to you? or to consumers?

I am seeing more and more "all natural" claim on the packaging or marketing statement.  What does that mean to you and to the consumers?


It's funny and scary as I read... 


https://en.wikipedia.org/wiki/Natural_foods 
"In some places, the term “natural” is defined and enforced. In others, such as the United States, it has no meaning."


http://www.delish.com/food/recalls-reviews/companies-struggle-with-the-definition-of-all-natural
The lack of clear definition leads Kashi and other companies being sued


http://www.naturalnews.com/021937.html

Don't be fooled by "all natural" claims on foods and grocery products





Last but not the least, this Honest Food guide that could be a good and handy references to take for grocery shopping! 
http://www.honestfoodguide.org/downloads/21407.2_HonestFoodGuide.pdf