Learning something new everyday- the "relationship" between Distributor and Retailer

If one is at the natural food business, one's gotta know UNFI- major natural food distributor across the country, besides many other similar size or rather smaller ones that one can find online.  I guess our goal is also to get in with UNFI so the products can be widely distributed.  

The article posted by Jane Hoback on Natural Food Merchandiser says so beautifully that the partnerships between the distributor and the retailer is really like a "relationship" that needs time and effort from both end to develop, on top of the pricing, marketing promotion, flexibility, and inventory availability, along with a large selection of products to choose from, and the service.  There are many things a retailer look for in a distributor that distributor look for in the vendor.  Learning this will help us to provide exceptional services and products to our end-customers while staying competitive and a valued vendor for others!  That's what ecoVegan strives for!