2011-02-23

There is only one job we do:

To ensure our customers are happy

And who is our customers? Everyone!

Berkeley Vegan Earth Day, April 22, 2011

Wow, First ever, Berkeley's own Vegan Earth Day!
Hey I think it's about time too! 

Originally I had some reservation for becoming the sponsor, later I thought, if this is gonna be the first one, we vegans must support it so "vegan earth day" will be a future growing trend to show the awareness to the public too!  

It might be small; once again, any small steps will leap into a big change.  

When Armstrong landed the moon, "That's one small step for [a] man, one giant leap for mankind."

Congratulations and Thanks to Karine Brighten Events for putting together a Vegan Earth Day






ecoVegan's Feb Newsletter is out!

It's also a little outdated by now.. haha, but who cares, it's out so it's out! I am very proud of you Sone!

We will continue to improve, so send us feedback on what you would like to see!



** In case you miss it, you can also go back to our archive for ecoVegan's news & blogs

And don't forget to sign up our newsletter to receive them timely! 



Event one after another

I did not expect this time of the year to be so busy.. and I guess I have to change my mindset now!

First there is the PLAYgreen Festival on Berkeley Campus

Then we have the Natural Product Expo West - largest natural food tradeshow

All of a sudden comes to Berkeley Vegan Earth Day

I am sure there will be more coming up as the Meat Out day is coming soon on March 20th, and Earth day coming soon on April, what else?? Let me know all in advance!!

PLAYgreen Festival in Berkeley!

Another consumer show coming up!! The largest college eco-lifestyle PLAYgreen festival will take place in Berkeley California on campus.  Definitely check it out, especially when we will be there!

I am excited! 

And guess what, we got our stand-up banner and they look awesome!!! 






2011-02-17

Why Veg, or better yet, why Vegan?


Yeah, I don't know how many people go extreme like me to do this ... 

When Chris started mentoring for me and the business, he mentioned our products are great and delicious, but why Vegan? Why not vegetarian because there is a bigger population? 

I replied, because vegetarian (either lacto or ovo) still consumes from animals, might not be directly but the action still encourages the idea of profitable business for raising cattle for milk (and what to do with all the meat after milk is gone... there you go!) or for eggs (where to get all the eggs, all that many eggs??)  The answer is obvious. 

For someone to be able to say they are animal lover, the environmental conscious activist, or to have some sympathy, one shall never eat or use or touch anything that relates to animal cruelty, period. 





Ariel



From now on, I shall never see "Ariel" the same as before!!



Office Hours

Would you be interested in ecoVegan or myself's office hours?  Although I am nobody important, I would still be curious to know what people would like to know about ecoVegan! 

2011-02-15

The Art of CRM

The Art of CRM (Customer Relationship Management)


I must say, this tool is pretty powerful, if given the right way of usage, if it weren't so hard to understand.  Honestly, for someone not coming from business world, I had a hard time understanding the differences between 
- Prospect
- Lead
- Potential


Maybe I should and could wiki it; but reading is not my strength so instead I ask :p


- Prospect: (according to Wiki) marketing term for potential customers.. then what's the difference between that and potential? 
- Lead: (according to Wiki) identity of human or entity that's interested in purchasing.. then what's the difference between that and potential?
- Potential: (accordingly to Wiki) i could not find anything.. from my discussion with my colleague it is the actual stages that a prospect has been converted to a lead (meaning contacted and relationship established) and there is more than 0% chance they are interested. 


Honestly, if someone can explain further to me, I'd appreciate that!  Thank you =D 

2011-02-10

ecoVegan at Natural Product Expo West Hall E Booth 5852

This, literally took me the whole afternoon + to finish updating the map to show the details and figuring out how to make it show up correctly on facebook.. not a easy job, and finally done!


So, if you are coming to Expo West, come visit ecoVegan at booth 5852 at Hall E Hot Product Pavilion! 




Personally, I dis facebook for updating the UI every other week; and no it does not get better!!!!!

What were you doing 42 years ago?

For me, I wasn't even born yet!!

For Eden Foods, they started 42 years ago, and so were many other business; this business thing is a long term journey (so is PhD), we must endure our strength and keep a positive energy to go far and reach our goals!

2011-02-09

Valentine's Day Giveaway

Valentine's Day Giveaway! 


In celebration of love & compassion for humanity, our environment & animals friends, we will giveaway 2 ecoVegan products each to three lucky winners through a random drawing. Sign-up for ecoVegan's newsletter by 12 noon PST Monday, Feb. 14th, for your chance to win. 


Good Luck!




FDA inspection & tips

Wow! Finally.. It's been almost 3 weeks since the container arrived and everyday we are waiting for the FDA hold to be released but not getting status; now we are finally moving somewhere, and here's my tips


1. Have a great (good is not enough) relationship with your forwarder, and make sure their broker has an outstanding relationship with the FDA
- Why? Because they will be able to do something, trust me. 


2. Make sure your shipper send you everything; literally E-V-E-R-Y-T-H-I-N-G that's ever needed (or not needed) for the documents; including but not limited to (* indicates important!)
- invoice*
- packing list*
- product ingredient*
- airway bills/ bill of lading 
- photos of the products
- photos of the product packaging/ labels (if not yet available)


3. Follow up with your contact (whether it's forwarder, broker, FDA, and your customers) everyday to let them know you care and want to solve this issue together in a timely and professionally and politely manner


4. Know your products well, so when FDA calls you and ask you questions you are able to answer them in a soundly matter and seems legit. 


5. Sit, Relax, and Pray.  Once it's in the lands of FDA or USDA hold, there determines almost nothing you can do or know until FDA contacts you to either release the hold, or do physical inspection, or more.  During this time there is absolutely no information provided such as what to expect or when to expect; so just live everyday as you would!


That's it, I hope this helps!

2011-02-06

Nobody said it was gonna be easy

and I can only try my best, leaving the rest to God, I hope. 


Happy Lunar New Year, hope it's going to be a great year!

2011-02-01

Can you find the duck?

We have a special duck, and I am so tempted to give it a special name!

You have seen it on the business card, on the website, on the brochure, on the postcard, on the packaging, and we should have a game name: "Can you find the duck?" hahaha

I don't know why i think it's funny; I just think it's cute!