When Chris started mentoring for me and the business, he mentioned our products are great and delicious, but why Vegan? Why not vegetarian because there is a bigger population?
I replied, because vegetarian (either lacto or ovo) still consumes from animals, might not be directly but the action still encourages the idea of profitable business for raising cattle for milk (and what to do with all the meat after milk is gone... there you go!) or for eggs (where to get all the eggs, all that many eggs??) The answer is obvious.
For someone to be able to say they are animal lover, the environmental conscious activist, or to have some sympathy, one shall never eat or use or touch anything that relates to animal cruelty, period.
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